About Us

MSI supplies a range of proven products associated with swimming pools and water technology.

MSI is a British company that exports 85% of its products to Europe, USA, the Middle East and the Far East.

MSI is a British company that delivers products throughout the UK and the rest of Europe, USA, the Middle East and the Far East.

The senior management team has been at the vanguard of the pool industry since the 1960s and brings a wealth of knowledge of manufacturing and distribution to the water leisure industry.  MSI products have a global track record spanning decades.

The unique and proven formulations of MSI's product range enable the company to offer trade customers their own branded products. This service is available to current and new customers enabling them to launch and promote their products quickly and efficiently, secure in the knowledge that technical back-up and formulae have many years' market experience and pool owner satisfaction.

There is no need to spend time and money pioneering new products - MSI has done it for you. You can be up and running with your product in a very short period of time.

Order Enquiry

Order Spare Parts

Call our spares hotline on +44(0)1825 790524

Complete parts list for the Cruiser C600 & Puronizer.


Jolly Gel

“We have tried many different flocculants over 40 years. Jolly Gel is by far the winner - an excellent product.”
José A. da Silva
Managing Director, Silverpool, Portugal