About Us

Global Exporter of Swimming Pool and Spa Products

Mineral Supplies International (MSI) is a global exporter of swimming pool chemicals, chlorine, algaecide and flocculent for the swimming pool and water leisure industry.  The company exports 60% of its products to trade customers in Europe, the USA, the Middle East and the Far East.

The management team has been at the forefront of water technology and pool product innovation for more than 50 years and brings in-depth knowledge of manufacturing, distribution and marketing to customers. 

MSI supplies market-leading products and some can be own-labelled enabling trade customers to market their own brands in their local territories to build their brand identity. 

The MSI product range is backed by outstanding customer service – we know that reliability is essential to the success of your business.  From containers to pallets and spare parts, every order is handled efficiently and with respect for your investment with MSI.


Meet the Team
 

Bob Kent

Bob Kent FISPE, Director

Founder and director of Mineral Supplies International (MSI), Bob Kent has over 50 years’ experience in the swimming pool industry.  He has pioneered product and marketing innovations and established leading-edge companies including Certikin, one of the largest and most successful companies in the water leisure industry.

Responsible for product innovation, sales and marketing, Bob ensures that MSI provides the highest quality products and customer service.  

MSI’s mission is to provide fast and efficient delivery wherever you are in the world. This ensures that you can always fulfil your customers’ needs.


Amanda Slade

Amanda Slade, Head of Exports

Amanda Slade heads up the exports. Small or large, orders receive the same attention to detail, so you can be confident that your order – from receipt to despatch – will always be processed with care and efficiency. Clients receive support for technical enquiries on products and shipping and are kept informed of the progress of their orders.


Amanda Slade

Martel Mitchell,  Export Sales Coordinator, Southern Hemisphere

Martel Mitchell started her career in the swimming pool industry way back in 1987 at Certikin, where her responsibility was Export Sales Coordinator for France, Spain, Portugal and Italy.  Since joining Mineral Supplies International in the late 1990s she has successfully built-up long-term relationships with all MSI overseas customers in European markets.  


Order Enquiry

Order Spare Parts

Call our spares hotline on +44(0)1825 790524

Complete parts list for the Cruiser C600 & Puronizer.

Testimonials

Zeoclere

“Customers obviously want the best quality water possible and, today, they are more environmentally-aware and want ‘to do their bit’. The reduction in backwashing avoids wasting heated water, and, on average, a 30% reduction in chemical usage which helps the environment, plus saves customers money.”
Philip Pamment
Director, Fowler Swimming Pools Ltd