Own Label Products


  • Colour: Translucent blue
  • Hardness: Jelly-like substance
  • Size 1: 5cm x 5cm x 25mm
  • Size 2: Commercial Brickette for pools up to 454m³ - 100,000 gal

Own Label Products

Own label products will build your brand in your local market

Here you will learn about our Own Label Options and how to place an Own Label Order.  

Mineral Supplies International (MSI) offers own label packaging on four products: 

Jolly Gel Swimming Pool Flocculent: Private Pools -

Standard and Flatpack Packaging Options

Jolly Gel Swimming Pool Flocculent: Commercial Pools

Jolly Gel Spa Flocculent

Zeoclere High Grade Filtration Media

Clear‘n’Clean Longer Life Algaecide

Wholesalers, distributors, pool water treatment companies and pool retail chains, can get their company name into the hands of the pool owner and let the 'silent salesman' promote their companies. If you trade in different countries, product packaging can be created in different languages. 

Own label also gives you a measure of flexibility on the price you charge, which, can result in a higher volume of sales and profits.  Creating own label packaging also allows you to develop a closer working relationship with MSI.

There are two branding options:

  • full own label branded products
  • customised version, whereby your company name features alongside the brands that are available in own label

Below are a few examples of what has been achieved for our customers:

How to Place an Own Label Order

Design Template

Download the design template (Acrobat PDF) 


Decide on a brand name you wish to promote, include your contact details and website address.


If you are producing your own package design, send your draft design to MSI to review prior to creating finished artwork.  When the final artwork is ready, provide the Pantone reference or CMYK colours for production.

Should you not have a design department, our designers will be happy to create your artwork after discussion.  You will be quoted and invoiced for this service.  The average one-off cost for own label design is £200 / Euro 250 / US $300.  Sample ideas for design will be sent to you to review and approve.

Artwork Approval

We will send you a proof of the finished design for approval before it is printed and the cartons manufactured.

Order Volume

The cost will depend on the volume you require - minimum order is 3,200 cartons x 25 retail packs. Pallet size: 1150mm x 1150mm x 1420mm. Weight +/- 980kg.


Allow 14 days from artwork approval for the cartons to be printed, and up to 22 days to despatch.


50% of the quoted cost with order and 50% prior to despatch.

Customer Base

This service is available to direct suppliers to the water leisure or swimming pool industry.


Shipment by sea freight - delivery is between 21-30 days.
Airfreight – average delivery is 7 days. 

Cross Promotion

Why not have a card supplied in each carton promoting other products or services you offer?  This is a proven way to increase sales. Each carton then has its own unpaid silent salesman!

What Next?

If you opt for own label packaging, you select your product name, product messages in your local language, the creative design and contact information.  Working to the MSI design template, we then create the artwork to your specification (there is a cost for this service), or you can supply your own finished artwork.

If you are producing your own label package design in-house, we strongly recommend that you provide the draft design to MSI for review before creating finished artwork.  When the artwork is finalised, you simply provide the Pantone reference or CMYK colours for production.

Whether you chose full own labelling or customisation of the well-known brands, from agreed artwork, MSI will print and manufacture your packages within 28 days.

Contact sales@mineralsi.com for further information and to discuss your requirements.  Or call +44(0)1825 790 524.

Order Enquiry

Order Spare Parts

Call our spares hotline on +44(0)1825 790524

Complete parts list for the Cruiser C600 & Puronizer.


Jolly Gel

“Jolly Gel is such a fantastic product which all of our customers love and swear by as it is far superior than other flocculents and so easy to use. The same is said about Clear’n’Clean.”
Paul Ruddle
Managing Director, Albox Alfombras & Outdoor Leisure, Almeria, Spain